Meissen State Porcelain Manufactory records losses in the previous year

Online trade declining

The company with the Crossed Swords trademark also announced that its e-commerce business was declining due to the reluctance to buy and the simultaneous opening of the retail trade following the coronavirus pandemic. "While our national and international retail partners largely took their orders, some of which had been in the pipeline for many years, during the coronavirus period, they are now struggling to sell off their stocks in a recessionary market environment and are only reordering slowly."

Meissen says it has responded to the developments with a series of measures. For example, it has invested in photovoltaics, streamlined its product range, made organizational adjustments and strengthened high-potential sales channels. With an improvement in the unfavourable external factors and a "consistent continuation of the course of modernization and rejuvenation of the brand", the company remains cautiously optimistic about the future.

It initially remained unclear what impact the development would have on the workforce at Porzellan-Manufaktur Meissen.