The success story of the "Vegan Meat Shop" from Dresden continues: the innovative concept of plant-based meat alternatives, which began in Dresden's Neustadt district in 2023, is celebrating success across Germany. Following the opening of two branches in Munich - at Viktualienmarkt and between Goetheplatz and Kapuzinerplatz - as well as a branch in Berlin in October, the next milestone followed last Saturday: the opening in Augsburg.
Franchisee Katja Weßling is taking over the management of the new branch in the Fugger city. "I am delighted to be implementing the idea of founders Andreas, Nils Steiger, Daniel and Stefan Meyer-Götz in Augsburg. We want to show that conscious enjoyment and animal welfare can go hand in hand," says Weßling.
Growth from Dresden
The founders of Vegan Butcher's are delighted with the positive response and see the expansion as confirmation of their vision. "We have proven in Dresden that there is a huge demand for plant-based alternatives. Now we want to make this idea known throughout Germany," explains Stefan Meyer-Götz.
The products, including vegan roasts, sausages and cheese, are largely produced in the company's own factory in Dresden. Tofu, seitan and pea protein are used - without any chemicals or preservatives. Around 70% of the items are produced in-house, while the rest is sourced from carefully selected vegan producers.
Next stop: Hamburg
The expansion continues: according to its website, Vegane Fleischerei is already planning to open another branch in Hamburg. This means that the Dresden-based start-up will soon also be represented in northern Germany. "Hamburg is the next logical step for us. We want to make our plant-based alternatives available throughout Germany," says Meyer-Götz. The store is set to open in the Hanseatic city at the end of November.
