Dresden bus stop names for sale: companies can advertise

Dresdner Verkehrsbetriebe (DVB) is now offering the names of stops for sale. Companies or branches in the immediate vicinity of the respective stop can bid for an additional announcement after the actual name for a starting bid in the five-digit range per year, as announced by Dresdner Verkehrsbetriebe (DVB). Accordingly, only the announcements in the vehicles will be adapted, the signs will continue to bear only the already known names.

Advertising customers to help finance local transport

The first advertising customer has already been found: at the "S-Bahnhof Freiberger Straße" stop, the additional announcement "Boulevardtheater Dresden" can be heard in the DVB buses and streetcars for at least one year. With this offer, the DVB is fulfilling a request made by the Dresden City Council in March. Due to financial bottlenecks, they are to generate additional income to co-finance local public transport.

Parties cannot advertise

Only one advertising customer is possible per stop. If there are several interested parties, the highest bid is decisive. According to the information provided, announcements for political parties are excluded due to the mandatory neutrality of the municipal company. Announcements about "facilities that are not in keeping with public decency, morality or good taste" are also not possible. Approvals are granted by DVB managers.