Saxony wants to be a year-round tourist magnet

In future, Saxony wants to attract tourists all year round - including to the Ore Mountains. This region is not only suitable as a Christmas destination and for winter sports, you can also hike across blooming mountain meadows there, said Jörg Markert, President of the Saxony State Tourism Association, in Dresden on Tuesday. "Holidays in nature and with nature are becoming increasingly important." There is a trend towards domestic tourism and people are rediscovering their homeland. This needs to be exploited.

On Tuesday morning, the cabinet approved the "Saxony Tourism Master Plan" as a new strategy for the industry. It sets out the government's strategic and technical goals in the tourism sector for the coming years. "Specifically, we want to increase the number of guests once again and further improve guest satisfaction. We want to grow in terms of quality and quantity," said Tourism Minister Barbara Klepsch (CDU). No specific figures were given. At the heart of the master plan are seven fields of action: Tourism marketing, finance and responsibility, year-round tourism, skilled workers, sustainability, mobility and digitalization.