The LOTTOLOFT: A digital stage for creatives
The LOTTOLOFT is more than just a classic production studio. It serves as a meeting place and creative hub for young content creators from Saxony. Here, talented people have the opportunity to network, develop new ideas and produce their content professionally. The studio's first show deals with topics of the young generation - from music trends to sport and urban lifestyle. Interactive formats are intended to create a close connection with the audience.
Sachsenlotto invests in the youth and creative scene
With LOTTOLOFT, Sachsenlotto is focusing on modern marketing and digital communication to reach a younger target group. Inspired by Red Bull, which supported young sports with mobile halfpipes, Sachsenlotto wants to promote creative opportunities.
Guido Hannich, Head of Communications at Sächsische Lotto-GmbH, has a close connection to the extreme sports scene himself. As a former BMX rider, he has experienced first-hand how important platforms and sponsorship are for young talent. He explains: "We create a platform on which young people can find themselves with topics from sport, music, culture and lifestyle. Our reach is the halfpipe of the 21st century."
The inspiration from Red Bull is clearly noticeable: just as the energy drink giant helped young sports to break through through targeted sponsorship in the 80s and 90s, Sachsenlotto now wants to give talents from various creative fields the visibility they need.
Chemnitz as a creative hotspot
Chemnitz, the European Capital of Culture 2025, is increasingly developing into a center for creatives. LOTTOLOFT uses the urban environment and modern infrastructure to offer young influencers and creatives optimal conditions.
The studio is also being expanded to include sporting elements: a mini-ramp for skaters, a 3x3 basketball court and an AirStream trailer, where shows are produced, offer a unique experience for athletes and spectators alike.
The 3x3 basketball court: streetball feeling at LOTTOLOFT
The 3x3 basketball court is a particular highlight. Unlike classic 5x5 basketball, only one basket is played here, which makes the game faster and more intense. The game is becoming increasingly popular worldwide, especially among young athletes and in the streetball scene. With this offer, LOTTOLOFT not only wants to promote the sporting aspect, but also strengthen the connection between sport and urban culture.
"Road to Gold": talents on the road to success
In addition to creative formats, Sachsenlotto's "Road to Gold" initiative focuses on the targeted promotion of young athletes. The aim is to accompany talents on their path to success and to push them through reach and support.
Sachsenlotto is also looking for Saxon entrepreneurs as partners for the YouTube studio in order to create innovative content together. The shows produced will not only be broadcast on YouTube, but also on linear television on Sachsen Fernsehen.
